If You Build This, Magazines Will Come
During WisCon I had a brief conversation with Jed Hartman about my continued sadness that more online magazines don’t have an eBook version of their stories so I can easily load them on my eReader and thus read more fiction. He agreed that Things Must Be Done, but there are questions of logistics and reader/audience desires plus the technology to make it all happen. We came to the conclusion that making this work is about more than just creating an eBook version of the magazine, but also delivery and access. There’s a niche here that needs filling, but in order to do that, we’re going to need coders.
I want to propose an open source coding project and gather coders around me to make it happen, but I have no flippin’ idea how to do that. I also want to get some more feedback on this idea and work out the kinks. Luckily, I have a blog, so I totally know how to do that. So here are the questions, issues, problems, and goals I see surrounding all of this.
- Relatively easy eBook creation. Though programs like Calibre can create EPUB (and other eBook format) files, Tobias Buckell recently pointed out to me that this is not the optimal solution. He equated it to people using Microsoft Word to create web pages. Yes, the program can do it, but the code it generates is from hell. Not fit for anyone except really clueless newbies. We wouldn’t want that for these eBooks. So a primary aspect is to figure out who or what will generate clean code for EPUB.
- How many eBooks? Many online magazines do the monthly or semi-monthly thing, but for those that publish every week, do readers want an eBook for every story, or is one per month good?
- Free or Not Free? Many online magazines are free, which is a yay. Should their eBooks be free as well? I am personally in favor of charging a small amount for the files for the convenience of having the eBook format. The fiction will still be free on the website, of course. What are other people’s thoughts on this?
- Delivery System. Outfits like Amazon, Barnes & Noble, and Sony will deliver magazines to subscribers automatically, but only if you have a device that stays within their ecosystem. Like, if I subscribe to a magazine through B&N but use my Sony Reader to read it, it won’t show up each month on its own, I’d have to download then transfer it. Plus, I imagine that many online magazines would want to sell or make their eBook versions available through independent eBookstores or just from their site. I had an idea that I’d like to be able to embed and deliver eBooks with an RSS feed like you do with podcasts. That way, if you subscribe to the feed, you automatically get the file. It would be nice if this worked with paid eBook files as well. This is where the major coding work comes in. How do you set this kind of thing up? And would you need an accompanying program to then transfer the eBook to your eReader?
- Subscriptions or Individual Payments? Going along with the system I described above, will readers want to subscribe up front to many months worth of a magazine or would they be happier just paying per month?
This is what I’ve come up with so far, but please feel free to add anything else you think should be under consideration and please give your thoughts, solutions, etc. to the above. I feel that if this is done right, we may end up with a really cool program or online service that can handle all of these things. But, as I said, I’d want this to be open source and made available to magazines for little or no cost, if possible.
I’d love any suggestions on how to proceed from here.